Guided Brand Discovery Workbook It's time to define your brand. Let me be honest for a minute here. You ALREADY have a brand online, even if haven't thought about it. And that should scare you. What do you want to convey to your audience? What kind of vibe should people get? Work through this workbook and answer the prompts. By the time you're finished, you'll have created the foundation of your brand. $7. Learn more.